Either the manufacturer must go entirely direct, or not. The dealer network will not allow dual distribution, unless they were crazy. Think about it, buyers would use the dealers for auditions, then order direct. Dealers would flee, quickly.
100% Direct viable? For some small, cottage industry brands, yes. Others, no. The business model for large manufactuer's needs significant marketing to get break even.
Earlier I posted a discussion of 'in home dealers', that seems to be a middle ground.
100% Direct viable? For some small, cottage industry brands, yes. Others, no. The business model for large manufactuer's needs significant marketing to get break even.
Earlier I posted a discussion of 'in home dealers', that seems to be a middle ground.