It is all about 'change', those that do survive, those the do not pass away. As the customer base, technology and distribution change, so must the company. Like the 'brands' in some many other fields, unless you consolidate into larger, better capitalized firms, you die. Founders, and the culture they imparted to their products, tend to disappear unless they 'give it up', especially if they want to pass their estate on to their families. The tax man comes, and takes it away, making 'passing it on' impossible unless you sell out while you are alive.
Finally, yes Virginia, Twinkies will survive, thank goodness. That should comfort all that there is thing such as 'brand longevity'. So, in the year 2150 someone will be making McIntosh.
Finally, yes Virginia, Twinkies will survive, thank goodness. That should comfort all that there is thing such as 'brand longevity'. So, in the year 2150 someone will be making McIntosh.