A blood oath among Audiogonistas


If all of us, without exception, swear to each other and sign here in blood (virtually, of course) that we will never, ever, under any circumstance, buy anything from those who post in all caps, maybe they'll stop.

This will require commitment and sacrifice. When the ones who post in all caps begin to get desperate they will begin to lower their prices and we'll be sorely tempted to abandon the cause, But we can't give in, we have to be strong and see this through together. You're either with us or you're against us.

If you suspect that a post is going to be in all caps, don't even click on the headline. If you can't help reading the ad and the price seems too good to pass up, console yourself in the thought that you're making a small financial sacrifice so that someday there will be a world where your children won't have to read posts in all caps.

It will be worth it in the end.
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I agree that caps should be saved for when you are trying to make a point. A better way to increase text size is to go to your "View" menu in Mozilla and click on "Text Zoom" ("Text Size" in Firefox). Then you can change the size to your heart's content. What, you say you don't use Mozilla or Firefox? What are you waiting for? This is not the only functionality you are missing out on.
An interesting note on this from a New York Times article this morning on why Google uses only text ads, "...'the bit rate on text is very fast.' Anything that gets in the way of speed-reading must go. Google does not permit advertisers to use all-capital letters. (Studies have shown we read those 30 percent slower than properly capitalized words.)"