A good topic, Jim, thank you.
I'll add that those brands who do not get as much mention could improve things, if they felt there was any benefit in doings so, by taking a more active role in the discussion.
AtmaSphere and Merlin clearly benefit from their front men taking a very active role in Audiogon. Likewise, people like Charles Hansen do the same at Audio Asylum. Other brands, like Zu, stay away from the threads, but have a loyal following who keep their components at the fore.
But, I will caution that discussion and "energy" in the threads do not necessarily equal success or sales volume, as brands like Cambridge and Music Hall do well despite not being discussed much. Maybe they're not fashionable, but the reality is that there are a lot of people who are serious about music, and have the means to spend $500 on a well built, good sounding high-end audio component, even if they or the manufacturers inject much into the discussion.
I'll add that those brands who do not get as much mention could improve things, if they felt there was any benefit in doings so, by taking a more active role in the discussion.
AtmaSphere and Merlin clearly benefit from their front men taking a very active role in Audiogon. Likewise, people like Charles Hansen do the same at Audio Asylum. Other brands, like Zu, stay away from the threads, but have a loyal following who keep their components at the fore.
But, I will caution that discussion and "energy" in the threads do not necessarily equal success or sales volume, as brands like Cambridge and Music Hall do well despite not being discussed much. Maybe they're not fashionable, but the reality is that there are a lot of people who are serious about music, and have the means to spend $500 on a well built, good sounding high-end audio component, even if they or the manufacturers inject much into the discussion.