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Apple in Talks to Buy Beats Electronics for $3.2 B

Apple is reportedly in talks to acquire Beats Electronics, the high-end-headphone maker co-founded by hip-hop artist Dr. Dre, in a deal worth $3.2 billion, according to the Financial Times.Beyond its line of bass-boosting ear pieces, Beats has also broken into the competitive market for subscription streaming-services, with a mobile offering that, unlike Apple's iTunes and iTunes Radio, offers ad-free, on-demand music listening for about $10 per month. If the deal goes through, Apple will acquire the subscription business alongside Beats' hardware division, with the Beats management team reporting to Apple CEO Tim Cook, the FT adds.

http://www.rollingstone.com/music/news/apple-in-talks-to-buy-beats-electronics-for-3-2-billion-20140508

http://www.usatoday.com/story/tech/2014/05/08/report-apple-to-acquire-beats/8868913/
hgeifman

Showing 2 responses by nonoise

nonoise's avatar
nonoise
4,382 posts
 
I still can't believe it.
$3.2 Billion dollars?
The headphones are nothing to write home about.
Their streaming is nothing new. Nothing that's not out there already or which can be implemented.
Their wireless sound boxes are dime a dozen.
Is it the captive audience? Is that worth the mullah?
Talk about bubbles. Here's one in the making.

All the best,
Nonoise
nonoise's avatar
nonoise
4,382 posts
 
It wasn't that long ago that Beats was worth $1Billion until Google sniffed around. I'm in the wrong business.

All the best,
Nonoise
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