Right. ARC is definitely top end and enjoys a healthy pre-owned market also. It seemed to me that the 2K price increase for the Ref5 was probably carefully considered. They would have to establish perception that the unit was indeed superior, but not overprice it. If they chose price same as Ref 3, it might tend to lessen the perception of the Ref3.
Then there are the new ARC owners who no doubt are looking at margins and profit for their investment. A casual look inside the Ref5 might indicate that manufacturing costs are less, i.e., one board instead of multiple, side mounting of other components. To further differentiate they change cosmetics. What is it really worth? Whatever we as listeners are willing to pony up, just like anything else?
Then there are the new ARC owners who no doubt are looking at margins and profit for their investment. A casual look inside the Ref5 might indicate that manufacturing costs are less, i.e., one board instead of multiple, side mounting of other components. To further differentiate they change cosmetics. What is it really worth? Whatever we as listeners are willing to pony up, just like anything else?