"No one pays msrp."
Uh oh. I recently paid msrp for a piece of Schiit, a Bluesound, and a Denafrips....
Paying MSRP should only apply when purchasing items directly from the manufacturer (i.e. there is no dealer network). In those cases, there is no choice. When an authorized dealer is a middle person, *negotiation* can always influence the price you pay and invariably that should be lower than the MSRP.

