In general companies can make rules for retail sellers. They can do this becuse they are providing a product with strings attached.
Folks who do not want to follow the rules, no longer get to sell that product.
The best way to 'enforce' this is to deny product, or for illegal sales to refuse warranty.
The person buying can still possible find some grey market, but then the warranty is void.
It is legal for companies to do this.
It is not
price fixing. Price fixing is collusion between different companies to cause prices of similar products to be equally high.
One company protecting it's margin is NOT price fixing.
Folks who do not want to follow the rules, no longer get to sell that product.
The best way to 'enforce' this is to deny product, or for illegal sales to refuse warranty.
The person buying can still possible find some grey market, but then the warranty is void.
It is legal for companies to do this.
It is not
price fixing. Price fixing is collusion between different companies to cause prices of similar products to be equally high.
One company protecting it's margin is NOT price fixing.