The nightmare of the cartridge buyer...


I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!

Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.

Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.

Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.


Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....

About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.

At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.

Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).

Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)

Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).

Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??

I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite  cartridge acquisition an equal nightmare, or was it something else?






128x128daveyf
@daveyf 

so if I am able to buy the very same cartridge at retail for 1/2 the price in Japan and the US dealer is asking for twice that price here in the states, having shipped over the cartridge at some enormous shipping price,(if you believe that) that doesn’t strike you as a rip off!

Official distributor will not ship overseas if there is another official distributor in your country. This is the basics of the manufacturer & distrubutor deal. Also you can not be a distributor if you don't buy certain amount of cartridges (actually a lot of them). Manufacturer can not ask all the distributors worldwide to sell for the same price, custom fees and taxes are all different from country to country. I'm not sure why do you think the price in Japan (where the cartridge is made) and a price in USA or in Germany must be the same? 
I haven't read every post in this thread, but I'd like to add my own perspective to the issue.  First, their is no "best" cartridge.  Only one that keeps you satisfied with the music you listen to, and as long as you can keep the "time to upgrade" demon in check.  But that still doesn't address the "how can I chose" issue.

That "how can I chose" issue has been with us forever, even in the seventies.  It is one of the reasons Harry Pearson's The Abso!ute Sound magazine took off like a missile ..... Harry had been an environmental reporter, attuned to the real word and balanced reporting.  Harry also had a superb ear, the ability to describe what he heard in words with a developed (with Gordon Holt) vocabulary, and access within a few years to virtually every cartridge then on the market.  When you decided to buy a cartridge that Harry had reviewed, you still might not like it, but at least you had an idea beforehand as to "what sound" you  were buying.  You also got a lot of information to help that choice ..... tone arm mass reommendations, VTA recomendations, etc.  There were several reasons why this worked. Initially Harry's credibility was raised because he accepted no advertising, and even when this policy changed later, for a period he would only accept dealer (not manufacturer or distributor) advertising.  Secondly, he developed a cadre of also-respected reviewers and included second and third opinions on all the stuff Harry really liked (or disliked) as a reality check.  And finally, the magazine included a lot of listener feedback, which often was more in support of the assessments Harry made (after laying out their own money) than in opposition.

Now Harry was without his flaws, and he was probably the originator of Audio's "if its more expensive, it most likely is better"  mentality once he heard the Koetsu (which he did not describe as accurate, but did fall in love with it's strengths.)  The problem with this:  by the time the next "great cartridge" arrived, the original had been shipped off to other reviewers for commentary, and sometimes back to the distributor from which it came.  So he did not do many direct comparisons, and after awhile fell into the trap of believing he could remember accurately enough to declare "this one better than that (past) cartridge, in this or that respect."  Such might or might not have been true, but over time it was likely if the new cartridge was more expensive, or more exotic, it was given the benefit of the doubt.

Initially, Harry and I did share a belief (which I was why I came to play a minor role in the first eight issues) that comparatives could only take you so far and that attending live musical events (lots of them) was the only thing that could attune you to what was present or not present in the cartridge or other component under review.  In addition, of course, to only changing one thing at a time.

In my case, back around 1980, when I switched into moving coils I managed to listen to the Dynavector Ruby and the Accuphase AC-2, both of which had been judged neutral-sounding but "musical" by TAS, and finally purchased the AC-2.  Two years later I bought two more (used) as backups as audiophiles abandoned them to follow Harry's "latest and greatest and more expensive" cartridges.  I knew I would never upgrade my cartridge further, and never have.

Two incidentals:  in today's dollars the AC-2 would fall around $1800 and the Dynavector Ruby a bit over $2000.  So you might want to consider $2000 as a reasonable benchmark for getting a top-flight MC cartridge.  And secondly, I still go to dozens of jazz and chamber and orchestral concerts a year.  I often listen with my eyes closed, as I do when listening to my system at home.  I get the same listening satisfaction from both.  I'm not sure a cartridge can deliver more than that.
In my case, back around 1980, when I switched into moving coils I managed to listen to the Dynavector Ruby and the Accuphase AC-2, both of which had been judged neutral-sounding but "musical" by TAS, and finally purchased the AC-2. Two years later I bought two more (used) as backups as audiophiles abandoned them to follow Harry's "latest and greatest and more expensive" cartridges. I knew I would never upgrade my cartridge further, and never have.

Two incidentals: in today's dollars the AC-2 would fall around $1800 and the Dynavector Ruby a bit over $2000. So you might want to consider $2000 as a reasonable benchmark for getting a top-flight MC cartridge. And secondly, I still go to dozens of jazz and chamber and orchestral concerts a year. I often listen with my eyes closed, as I do when listening to my system at home. I get the same listening satisfaction from both. I'm not sure a cartridge can deliver more than that.

Excellent post Harrylavo. 

I agree. The Accuphase AC2 is a seriously good cartridge. I bought one online a few months ago that was missing a stylus but otherwise appeared to be in very good condition in the photos. Picked it up for next to nothing and then had Andy Kim fit a Namiki boron cantilever with Microridge stylus on it and rework the suspension (if it indeed needed it). 

So I have about $600 U.S. into this cartridge and it will probably be the last one I own. I'll simply retip it every 2000 hours or so. Should last me a very long time.

I've had pretty good luck rebuilding/retipping lesser cartridges in the past and took a flyer on this one. Alternatively, in a new cartridge I probably would have just popped for the Audio Technica ART 9. But the Accuphase piqued my curiosity based on what I'd read about it and as a low impedance design was a very good fit with my phono stage. 

I realize that vintage (either in MM or MC) or rebuilding is not for everyone or at least the feint of heart, but that is where the big value is in the cartridge market now with prices escalating as they have in the past 5 years or so. 

Even the Accuphase 5 was over $4000 when it was current; the new Accuphase 6 appears to be that or a bit more. And the Dynavector SV1-S and SV1-T are $5600 and $9500 respectively. 

The current prices on cartridges are nuts. 
@harrylavo Very NICE post. Thank you for not posting the usual drivel about why are we discussing this subject etc.,

I also read extensively HP’s work. He was one of the very few writers who generally called it as he heard it, as such I think you could put some reliance on his review. Assuming, of course, that you tended to agree with his aural thoughts and discoveries ( which I did). Unfortunately, I think there were two problems in later year with this approach, one of which you mentioned. That first problem was that as time went by, HP tended to rely on his memory, which as you pointed out wasn’t a great way to go. The other problem, which you didn’t mention, is that he was getting the results that he did with matching to certain gear, if there was a synergy, he didn’t report on the synergy aspect, only on the result of the particular piece in question ( which IMO is ok). However, the risk of a non synergistic alliance was still a factor, as it is today! Today, I think the aspect of synergy with the ancillary gear is more important than ever, and will show its ugly head quicker if you get it wrong. That, plus the fact that the writings of people like MF are, at least IME, not anywhere near as reliable in regards to their findings as HP.