Because many dealers' sales people don't know how to sell. They are selling a transaction instead of finding out what your needs are and listening to you. Tranactional vs. consultative selling.
I've been a corporate sales officer and have taught many teams how to sell on a consultative basis. As the other poster said, it means repeat business due the the value added for the buyer when a dealer can approach you and your needs from your perspective.
Unfortunately, most dealers don't understand this themselves and therfore don't know how to hire and/or train their salespeople.
If you can, find another dealer in the area and explain the type of experience and assistance you are looking for and make clear that selling pressure is the quickest way to have you head for the exit door.
On the reverse side though, many dealers don't invest in this type of personnel as when they do, some customers will pick their brains, demo their equipment at home then buy at the cheapest place in the area or used on-line.
I've been a corporate sales officer and have taught many teams how to sell on a consultative basis. As the other poster said, it means repeat business due the the value added for the buyer when a dealer can approach you and your needs from your perspective.
Unfortunately, most dealers don't understand this themselves and therfore don't know how to hire and/or train their salespeople.
If you can, find another dealer in the area and explain the type of experience and assistance you are looking for and make clear that selling pressure is the quickest way to have you head for the exit door.
On the reverse side though, many dealers don't invest in this type of personnel as when they do, some customers will pick their brains, demo their equipment at home then buy at the cheapest place in the area or used on-line.