"Puffery" is adding in wording or images which imply the product is more than it really is.
Nearly ALL these $$$ tweaks fall into this catagory.
The makers start with a common, cheap to do tweak, fiddle with it, then market it at a huge profit. Naturally they have to convince the buyer that thier tweak is somehow 'better' than the kitchen variety.
Well that is where the fancy bullshit explanation comes in.
So you can fall for the hype, or understand the basic design, and make a cheap version for yourself for (generally) pennies. Save the 25,000% markup.
Nearly ALL these $$$ tweaks fall into this catagory.
The makers start with a common, cheap to do tweak, fiddle with it, then market it at a huge profit. Naturally they have to convince the buyer that thier tweak is somehow 'better' than the kitchen variety.
Well that is where the fancy bullshit explanation comes in.
So you can fall for the hype, or understand the basic design, and make a cheap version for yourself for (generally) pennies. Save the 25,000% markup.