Audiophile 'Attitude'


Okay, we love our hobby: we love the music, the equipment, the esoterica, and the deranged quest for perfection the likes of which would make even the greats of classical composition shake their heads. But you've got to admit that there exists a certain 'attitude' among some of our group that can be..... difficult. Often this is sexist, arrogant, elitist, impatience, and so on. I think this would be a fertile ground for interesting stories, some humorous and some just jaw dropping. Would anyone like to share? Remember, there are many stories about those other folks outside the hobby who don't get our brilliance and force us to painfully tolerate their ignorance, I'm talking 'bout the other side: WHEN
AUDIOPHILES GO BAD!

I will gladly start: when my wife and I decided to sell our entire Vandersteen home theater (this is different tale of audiophile arrogance, btw) we started looking for a new brand and a new sound to replace my
formerly beloved Vandys. My first 'target' was Martin Logan. It just so happened that there was a ML dealership less than a mile from where I lived at the time in Champaign, IL. Wonderful I thought! So my wife and I toddled over there.

Now it should be noted that my wife has become quite an audiophile herself. She wasn't this way when we met, but she has become fairly well educated in matters of audiophillia, she has an excellent ear, and she is a brilliant woman (she is a vice president for Bank of America after all). So we choose much of our equipment together.

So we go into this ML dealership with about four CDs In hand to get a brief audition and ask to hear some MLs. Instead of going straightaway to letting us listen the salesman decides he needs to try and 'sell' us on the MLs, the very speakers we'd come to hear in the first damn place! So after tolerating his drivel for a few minutes my wife's asks a question. Instead of answering her, he answers me.... then he turns to my wife and, while pointing to that screen with holes that MLs have on so many of their speakers, he says, "now this isn't here so you can hang clothes to dry."

It honestly took me a second to realize what he had just said and I think my wife wafinally looted. After a couples seconds I said, "well, I guess we won't want these speakers then." And we walked out. We also scratched Martin Logan off of our list. No one treats my wife that way.

Okay, your turn....
aewhistory
I will not stand for audio sales people being linked to car salesmen. Car sales people are a step, really just inches, above. When I was going to college I worked summers as the personal assistant to the president of major mega car dealer. My office was a desk next to his. Boy, did I learn the car business. Till this day I have never found sales practices out side the auto field, shady and dishonest was the name of the game. That was reinforced when I recently went shopping with a friend. Seems, after arriving at a 'deal' price, they tried to add back in the sales order $1500 of dealer charges, including the $900 destination charge which is always included in the MRSP sticker price. We could not run fast enough out the door. The sales person was screaming 'wait'. Wait till the audio people find out. I am sure they will now charge for the box and its packing materials.
I walked into a high end golf shop in search of a new driver. The salesman walked up to me and asked my handicap and the number of time I played in which I replied that I was a high handicap that played twice a month. He did a nice job qualifying me. I mentioned that I wanted the exact driver the Tiger Woods used which retailed at $800.

The salesman looked me straight in the eyes and said “ if you think that this driver will lower your score, then I won’t sell you this club…..but if you want to knock 20 minutes off your game, this is the club for you!!!”

I replied, “20 minutes off my gamef” what do you mean?? Sir, with this club and your level of play, I can guarantee that when you hit the ball it will go so far into the woods that you will not even attempt to look for the ball, thus saving you a ton of time. Let me show you a more forgiving club.

Moral of the story, have a sense of humor and qualify your customer’s needs. Not an audio story, but one of my favorite retail stories.
this discussion has me thinking of how we sold audio back in the 70s/80s. the most effective strategy i used was to never show people entry level gear first. i gave them a brief introduction to the offerings our store had and then introduced them to what a really good system could sound like. i just engaged them conversationally and avoided the much dreaded "qualifying the customer". i tried to be low key and enthusiastic about the music too. the same customer had possibly shopped another store where a salesman had started with lower quality gear and went for the "close". i sold a lot of expensive systems! they key was introducing hifi in a nonpresumptive manner, establishing myself as very credible and using product positioning to sell better gear by "selling down" instead of "selling up". flagship products enhanced the value of the gear i finally recommended. the psychology at the time was that lots of people related to the good, better, best concept and said well i don't need the best but i do want the better. i think this still is true with many people.
Here is the problem with purchasing on line due to a bad experience with a sales person. On line purchases eliminate brick and mortar stores. Shoes, computers, clothing, electronics, etc. The stores go away and so do the jobs. So when we are all complaining about this country (and others) and the loss of jobs, remember that pretty much every time we (I, you, us) purchase on line it may cause brick and mortar stores in your neighborhood to simply disappear and jobs lost. It is really that simply. So, as I said previously, if a sales person (auto, especially auto, electronics, clothing, etc.) is rude, inconsiderate, etc. to me or mine, we simply do the following. We write a letter of complaint to the parent company and mention the name of the rude person and threaten to shop elsewhere. This serves many purposes. I know for a fact that most companies have performance evaluations for employees and they are based partially on written or verbal correspondence received about that person. Check it out, it is really true. So, if you simply walk away and don't write a letter, you have done nothing and served no good because no one knows why you left and they can't and won't do anything about it because you left no record. The employee performance evaluation is really huge in most companies. Also, they will most of the time compensate you for your experience. If you are humiliated or hurt or angry. Take action and compain in writing. It really works. But, taking your business to on line retailers, means that I or you won't have stores to go to where you can try thing on or hear equipment, or see the television because you , I, them, have put the neighborhood business out of business. Yes, I do shop some times on line. so I'm not perfect. But large ticket items and clothing,I go to my neighborhood stores, or drive to San Diego and listen and buy from them. going to a store to try something on to see if it fits or whether it sounds good and then ordering on line means in the very near future, you won't have that luxury because the store simply won't be there. Sorry for the soap box, but to me this is really important. One exception however, as mentioned earlier, if the manufacturer (not the salesperson) such as Vandersteen insulted me or mine, then I wouldn't give them the time of day anymore, and I would still write and complain.

enjoy
08-28-12: Xiekitchen
Albertporter that is a great story and wish I had run into more salespersons like you over the years.
In my case, when I was a young twenty-something struggling graphic designer back in the early 80's, no, I could not afford the best, but IF you let me do some listening... Well then SOMEDAY when I HAD money, I might come back and buy bigtime

I always treated young people (and everyone else) with respect because that's my personality. One current member of my audio group was a customer of mine back then, a guy that never really bought anything but loved to come in and listen.

We have been friends for more than 40 years and we still laugh about those days.