Yes, the 301's retail for $30k per pair.
Jonathan: Rowland's 300 series amps do use the ICe modules, yes, but it is my understanding that they are not, strictly speaking, digital amps, as they have analog power supplies (which explains much of their weight and cost), not the digital switching power supplies found in typical Class D amps. The people at Rowland go to some lengths to explain that the amps are not "digital amps", and Rich Maez of Rowland provides tutorials to anyone interested in understanding the technology behind the 300 series. I must say, however, that I lack the technical background to know whether their explanations are truth or marketing.