like Madonna's "music"CD but why cowgirl

Just another "phase" for material girl, she has video on MTV
with cowboy motif, where she is just walking along some back road with cowboy duds on, so cover art must tie in with this song, sorry don't know the title and don't own this CD.

I thought previous CD "ray of light" best since debut CD, with very creative uses of electronica sounds. Also the two
videos from this CD "frozen" and "ray of light" are excellent.

Why,

as in most cases in American Pop music, style is more important than substance.

When it comes to pop, image sells. Fashion is more important than substance and this is a style that can promote and identify her sh** to the masses.

Remember Urban Cowboy? How many of you still have the boots and the hat? I still do. The cowboy bars in my state have long since closed but me and the missus did learn to two-step.