Ghostrider is correct about reversing the + and - on the speaker terminals. It is NOT reversing the left and right channels. Some preamp makers (Conrad Johnson, Blue Circle and others) do this because adding another otherwise unnecessary gain stage, just to make the preamp phase correct, would only degrade the sound.
I will add, that a recording that was recorded with the polarity reversed can be corrected by reversing the phase of the speakers, etc. The CD player's (or other source's) output voltage is still phase correct, even if the music was recorded with the polarity wrong. Data on a CD or LP (a piece of plastic) cannot change the actual voltage polarity of the audio component. There are some CD players that let you reverse the polarity of the recorded data at the DAC chip. This does not affect the output voltage polarity of the player itself. A loud bass note in a phase correct system that electrically pushes the woofer out, will do so regardless of how it was recorded at the studio.