Papa 171...I beleive that the celebs on the MTV "Cribs" show aren't cheap. I my opinion is that a lot of them don't even know about the world of HiFi audio.
I manage and train salespeople for a mortgage bank. I use a projector for a lot of my training sessions. For the fun of it, I have projected the Audiogon website on the screen a few times at the start of a sales meeting. They have no idea that one can pay 5 or 10k for an amplifier...20 or 50K for a pair of speakers. I show them some these items on the screen and they are just blown away.
Celebs are just ordinary folk too with a lot of money. I believe that they just don't know that the world of hifi exists. I know a lot of professional types that could easily afford high end audio.....they don't own any because they don't know that it exists. I will start a conversation with someone about audio, and the guy will start bragging about his 100 wpc reciever....the guy has no clue that separates even exists.
All print advertising for audio is for the mass market stuff. When was the last time you've seen an ad in your newspaper from a high end audio store?
Just ask around the people that you know and see what happens.......overwhelmingly, they don't have a clue about hi fi audio.
Advertising works. Hi end audio doesn't advertise to the masses.
Sears has the latest plasma screens in stock...now try to find a decent pair of speakers, or an amplifier there. The world goes to Sears because they have the bucks to advertise. Hence if the public doesen't see it at Sears, Curcuit City or Best Buy, to them, it probably doesen't exist.
I manage and train salespeople for a mortgage bank. I use a projector for a lot of my training sessions. For the fun of it, I have projected the Audiogon website on the screen a few times at the start of a sales meeting. They have no idea that one can pay 5 or 10k for an amplifier...20 or 50K for a pair of speakers. I show them some these items on the screen and they are just blown away.
Celebs are just ordinary folk too with a lot of money. I believe that they just don't know that the world of hifi exists. I know a lot of professional types that could easily afford high end audio.....they don't own any because they don't know that it exists. I will start a conversation with someone about audio, and the guy will start bragging about his 100 wpc reciever....the guy has no clue that separates even exists.
All print advertising for audio is for the mass market stuff. When was the last time you've seen an ad in your newspaper from a high end audio store?
Just ask around the people that you know and see what happens.......overwhelmingly, they don't have a clue about hi fi audio.
Advertising works. Hi end audio doesn't advertise to the masses.
Sears has the latest plasma screens in stock...now try to find a decent pair of speakers, or an amplifier there. The world goes to Sears because they have the bucks to advertise. Hence if the public doesen't see it at Sears, Curcuit City or Best Buy, to them, it probably doesen't exist.