Let me throw a random item out here: two of the high end stores in my general area not only don't feature any window displays or signage about what it is they carry (other than the store name), they have actively covered over their windows so that there is no way to see into the store except through the door. Not only does this waste an opportunity to attract or pique the interest of passersby (both on foot and in cars), but for those locals who aren't audiophiles who do get an inkling of what the shop sells, it creates an indelibly forbidding (not to mention just plain ugly) image that fairly screams to the commumity, "We don't want you, we don't care about you, we're not a part of you, don't bother us". What other retail business not located in an industrial park can you think of that would present a blank face to the world? At least Masonic halls have the good sense not to actually call attention to their shuttered secretiveness by locating in public shopping strips. Way to put the message in the world. If I owned a high end store in a trafficed area, I'd want total innocents wandering in to gawk every single day - I'd ensure that music playing could be heard outside the storefront, and change my window display often. What the hell do these dealers think they're hiding, and why? (Well, in one of the cases, they could be hiding the annoyingly blase - if they don't totally ignore you, that is - and arrogant 'service' awaiting within...)
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- 36 posts total
- 36 posts total