I agree with much of what you say Detlof. However I think you underestimate how many people feel betrayed by the true motivations of most of the mainstream rags. It didn't use to be the way it now is. There was more integrity when there was little or no advertising. Sure the magazines need to make money and the mainstream ones make more than ever at least Stereophile does. I myself feel that it is a good value overall. You get good technical info on the products ala Audio. I do feel that their reviews for the most part are to the contrary of enlightening. They are so generic cookie cutter in their descriptions that you could easily apply one review to any other. Is this the fault of the reviewer or are there editorial lines that the reviewer must stay within? My guess is the latter. I would rather see more honesty in how they really hear and feel about a product and I seldom get a sense of that.
Of course they tell us to use our own ears and ultimately that is what we must do. The problem that I see is the allegiance that the mags have to the Major Manufacturers that get much more exposure because they advertise more. I find this very self-serving and not in the best interest of the readership or hi-end audio as a whole. They also do not compare products. There used to be more of this. This is one feature of the Absolute Sound that I really do like. Small manufacturers that can't afford to advertise may make it to the recommended component list but don't stay too long if they don't advertise. This is really a very calculated format issue that is more in the interest of the manufacturers than the readership.
And that brings us to the real beef I have and one area I totally agree with Salvadore on, their Recommended Component List. It is little more than a marketing tool to sell more copy and appease manufacturers', killing 2 birds with one stone. The readers seem to like it and the advertising is heavier than ever in those issues. I do not feel it is critical enough of the components that are selected. What with A+, A etc. Maybe I'm in the minority but I personally find it almost useless. I have listened to some of their “A” rated components and there is NO way that they should be included among the best, period, IMHO. Except I don't feel too humble in my adamancy on that point!!
The best parallel that comes to mind is the triad of legislators, lobbyists and voters. The legislators need the lobbyists to raise enough money to be elected by the voters. Yet they are often beholden to the interests of the lobbyists which may be at conflict with the best interests of the voters. The manufacturers need the magazines to get exposure for their products that the reader wants. The magazines are beholden to both their readership and the manufacturer. Satisfy both needs with the ultimate realization that by balancing both, they will make money. I feel the balance has gradually been moving over to the manufacturers and the readership has become little more than a commodity in achieving the primary goal of increasing the bottom line. Capitalism at its true essence. There is no reason to believe it should be otherwise. Your allegiance is going to be stronger to the customer that is the greatest source of your revenue. So can we "trust" a magazine to be completely honest in the interest of its readership? No we can't. All we can be is entertained and enjoy it for what value it does offer. And when those values becomes lost on the readership at large or if the market changes faster than the magazine can adjust to, they just go out of business.
And to the last point. JG Holt found the magazine on a principle that is still remembered by some. And it wasn't about making a lot of money. The magazine was established by an audiophile for audiophiles. Maybe it is expecting too much for things to remain the same but it appears that the ideals of this publication and its goals have pretty much been lost over the past 15 years. It sure is reminiscent of George Orwell's Animal Farm to me. A gradual shifting of allegiances in the name of Capitalism over Ideals. I will not use the word corrupt, a strong word and one not to use lightly. My final .02 cents on this thread.
Of course they tell us to use our own ears and ultimately that is what we must do. The problem that I see is the allegiance that the mags have to the Major Manufacturers that get much more exposure because they advertise more. I find this very self-serving and not in the best interest of the readership or hi-end audio as a whole. They also do not compare products. There used to be more of this. This is one feature of the Absolute Sound that I really do like. Small manufacturers that can't afford to advertise may make it to the recommended component list but don't stay too long if they don't advertise. This is really a very calculated format issue that is more in the interest of the manufacturers than the readership.
And that brings us to the real beef I have and one area I totally agree with Salvadore on, their Recommended Component List. It is little more than a marketing tool to sell more copy and appease manufacturers', killing 2 birds with one stone. The readers seem to like it and the advertising is heavier than ever in those issues. I do not feel it is critical enough of the components that are selected. What with A+, A etc. Maybe I'm in the minority but I personally find it almost useless. I have listened to some of their “A” rated components and there is NO way that they should be included among the best, period, IMHO. Except I don't feel too humble in my adamancy on that point!!
The best parallel that comes to mind is the triad of legislators, lobbyists and voters. The legislators need the lobbyists to raise enough money to be elected by the voters. Yet they are often beholden to the interests of the lobbyists which may be at conflict with the best interests of the voters. The manufacturers need the magazines to get exposure for their products that the reader wants. The magazines are beholden to both their readership and the manufacturer. Satisfy both needs with the ultimate realization that by balancing both, they will make money. I feel the balance has gradually been moving over to the manufacturers and the readership has become little more than a commodity in achieving the primary goal of increasing the bottom line. Capitalism at its true essence. There is no reason to believe it should be otherwise. Your allegiance is going to be stronger to the customer that is the greatest source of your revenue. So can we "trust" a magazine to be completely honest in the interest of its readership? No we can't. All we can be is entertained and enjoy it for what value it does offer. And when those values becomes lost on the readership at large or if the market changes faster than the magazine can adjust to, they just go out of business.
And to the last point. JG Holt found the magazine on a principle that is still remembered by some. And it wasn't about making a lot of money. The magazine was established by an audiophile for audiophiles. Maybe it is expecting too much for things to remain the same but it appears that the ideals of this publication and its goals have pretty much been lost over the past 15 years. It sure is reminiscent of George Orwell's Animal Farm to me. A gradual shifting of allegiances in the name of Capitalism over Ideals. I will not use the word corrupt, a strong word and one not to use lightly. My final .02 cents on this thread.