Six Moons charges for reviews?


I recently heard from an audio manufacturer that Srajan from 6 Moons requested payment to publish the company's review that was in-progress. I have used 6 Moons for many years believing them to be unbiased. It would be disappointing if this practice was widespread. Anyone know if this is "normal" business for reviewers? Have I just been naive? It would not be the first time.
mcmanus
First, they were completely up front about it six months ago. Please read here:

http://www.6moons.com/industryfeatures/broken/1.html

with a follow up here:

http://www.6moons.com/industryfeatures/broken/2.html

How much more clear can they possibly be about this?

Second, why does charging for reviews call into question the impartiality of the e-zine any more than getting free loans of gear, free dinners with wine and chumming around with manufacturers?

If you frequent 6 moons site you get what you pay for, gear reviewed by mystics that has been designed by visionaries.

Somehow I am hoping that an EE and a mechanical design engineer spread their fairy dust over my next purchase, but to each her own. It's a faith based hobby and any faith is as good as any other.
As Viridian points out, read Srajan's rationale for why he did it and just when he did it as it's been awhile since he's implemented it. Also, the review that's alluded to in the OPs post allowed for the manufacturer to be grandfathered in under the old policy at no cost to him. Srajan was quite eager to hear review his speaker.

Srajan just decided that's it's been going on for far too long having a small handful of manufacturers carry the weight of all the advertising. There have been multiple reviews of single makes products with no reciprocation whatsoever.

Srajan is not a trust fund kid with resources to spare. The whole gig is funded by advertising and those that do fully support his new program, all the while wondering why he didn't do it sooner as I imagine they didn't like carrying everyone's water, giving them a free ride.

All the best,
Nonoise
Then there's the Marx Bros. business model:
'How much does it cost not to get reviewed?'
'You can't afford it.'