Bad news for audiophiles?

Audiophiles don't have to handle truth by default. Audiophiles handle propaganda and dogma.

The vast majority of people in developed countries have a
distinct aversion to the truth , applies to Audiophiles but
not much more than average.
Those who are forced to deal with reality on a daily basis have no choice but to deal with the truth.
But not many Asian rice-farmers or Mumbai slum dwellers have much of a system.

personally, i though the wine study and geoffkait's audio analogy was very interesting and probably sound. it's seems logical and intuitive that spending more creates some enhanced neurological responsiveness to pleasure, otherwise $500 wines and $5000 speaker cables wouldn't exist.

Not surprised by the results.

The test subjects were not normal people (like audiophiles are).

Does this mean Geoff will be raising his prices?