Honestly I haven't heard any Magico loudspeakers, so what I write is purely hypothetical.Besides the drivers ( lots of new drivers come into existence annually) , everything else is normal loudspeaker technology taken to the ultimate execution possible at a given price point, with good aethetics and domestically acceptable size. Hence I would use the term evolutionary.
What I find painful is that companies like Overkill Audio, which take an end to end approach with meticulous execution, get no press coverage from large mainstream audio magazines. I guess advertisments decide the sound quality. Hence whenever I recommend anything on this forum, it is never mainstream, and it usually comes from a manufacturer who makes a damn good product.