Ayon Audio Made in China?

I see it like VW putting 20 bucks worth of chrome rings
on a Passat and selling it for 10 grand more as an Audi.
Marketing plays to egos ,many WANT to pay much more for an Ayon when the could get the same thing from Consonance or whoever for half the price.
Marketing is devious by its very nature, if you want to believe it that's up to you.

Schubert, "I see it like VW putting 20 bucks worth of chrome rings on a Passat and selling it for 10 grand more as an Audi."

For one, in the case of VW/Audi (or Toyota/Lexus), they are the same entity.

Secondly, simply doing as you said leaves me doubtful such products achieving the success they have. When you buy the upper echelon product, you get far more than a few chrome rings. Those things may be improved suspension, uprated trim, superior interior materials, enhanced technology, higher-end options, a maintenance package, and so on. Spending more money brings more content; which represents the better value proposition lies with the consumer, and that choice is a good thing.

In terms of content and cache, I'm more of a VW guy, but the quattro option led me to Audi in the mid-90s. When and if VW decides to introduce 4Motion on a far larger scale, their offerings likely will win my business.

In the end, no attempt to hide anything under a bushel exists in the VW/Audi example you raised. However, one questions the intentions of those who simply relabel a cheaper product and up the price tag in the process, or are aware enough of the cache displaying name of their home country brings while making sure not to include the words "Made In".

A Vice-President of VW told me a A4 is a Passat in drag.
IMO what you describe is a placebo effect .

09-13-15: Schubert
A Vice-President of VW told me a A4 is a Passat in drag.
IMO what you describe is a placebo effect.

Is the VP Chris Mortensen? The same guy also twitted "A recent US President received dozens of DUI's and his license was suspended for zero days"

This was posted on a 2008 Audiogon thread: Ayon CD Players: CD-1 and CD-3:

Dear Audiogoners….

I would like to clarify the incorrect information written by Hi Fi + magazine out of the UK. The UK Ayon Audio distributor, Metropolis, has already brought it to the attention of HiFi + magazine, to also include Ayon Audio Austria that they have misinformed their readers.

Ayon Audio products are not engineered in Europe and then manufactured in China as the reviewer wrote in error.
The Ayon Audio product line-up consists of hi-end audio products which are 100% engineered and built at the facility in Gratkorn, Austria. Ayon Audio also manufactures the more value oriented hi-end audio products, based on cutting edge designs, of which parts are sourced from around the globe. Global parts sourced, consist of about 20%, & 80% Austrian.

For more information, please feel free to contact Ayon Audio USA, Charles Harrison directly.

If you are up to it, or you find yourself in Austria, your visit to the Ayon Audio facility is most welcomed, it is very impressive!

Ayon Audio USA
Ayon Audio Austria
www.ayonaudio.com
www.ayonaudiousa.com

Charles Harrison
1-888-593-8477