Tube Watts vs. Solid State Watts - Any credence?

I've heard numerous times that Tube watts are not the same as Solid State watts when it comes to amps running speakers. For example, a 70 watt tube amp provides more power than a 140 watt solid state amp. Is there any credence to this or just sales talk and misguided listeners? If so, how could this be? One reason I ask is a lot of speakers recommend 50 - 300 watts of amplification but many stores have 35 watt tube amps or 50 watts tube amps running them. More power is usually better to run speakers, so why am I always hearing this stuff about a tube watt is greater than a solid state watt?