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Can a name make you or break you in the Audio World

I remember being at a show a couple of years ago and seeing a company named Schiit in one of the hotel rooms. I thought it was a terrible name and didn't even walk in. I know who they are now and they seem to be doing quite well even in spite of the name. I guess you can have a lousy name if you make good products at fair prices. I just always thought that first Impressions meant everything when starting a new company. I wonder If they had started with a better name would they be more successful today than they already are.

taters
lou_setriodes's avatar
lou_setriodes
414 posts
 
I used to sell Adcom products at retail many many years ago and they always used interesting model numbers.  Ever wonder why all of their products began with GF for their amps, preamps and tuners?  It stood for Great Fu&kin, as in GFA1, GFA2, GFA545, GFA555, and GFP555, GFP565, etc for their preamps.  At least that's what the adcom rep told us.
maplegrovemusic's avatar
maplegrovemusic
981 posts
 
The fact that we are discussing their name here tells you everything .They are getting Free advertising by choosing a unforgettable name .
taters OP
1,149 posts
 
Lou,

I think he was pulling you're chain!

bdp24's avatar
bdp24
4,908 posts
 
Mike Moffat, designer of the original Theta digital products, is involved in Schiit. He has always been a rascal.
zavato's avatar
zavato
903 posts
 
It is indeed an old story that the early Adcom stuff was named exactly as per Lou's description. And I think it worked.

works with Schiit too. The fact that it's even being discussed is an indication. It's publicity, not notoriety 

  • for what it's worth, if works for me, but I might be hesitant to fly an airline called Crashin' 
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