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Can a name make you or break you in the Audio World

I remember being at a show a couple of years ago and seeing a company named Schiit in one of the hotel rooms. I thought it was a terrible name and didn't even walk in. I know who they are now and they seem to be doing quite well even in spite of the name. I guess you can have a lousy name if you make good products at fair prices. I just always thought that first Impressions meant everything when starting a new company. I wonder If they had started with a better name would they be more successful today than they already are.

taters
sbank's avatar
sbank
2,038 posts
 
This company is doing the best job in the industry in offering great sound quality and well made products at high value pricing, at least that is the perception of me and many of my audiobuds(i.e. audio enthusiasts, not those other buds).

The name works for them because it goes with their "s not bs" attitude and is backed by solid engineering, build quality and customer service.

OTOH, they name most product models after Norse mythology and I find the names hard to spell, pronounce, etc. Therefore, I am typing slowly to state that I am excited as I await my new Schiit Gungnir Multibit DAC to arrive.  Cheers,
Spencer
bdp24's avatar
bdp24
4,908 posts
 
The Schiit phono amp has an input for high output (like 5mV) mm/mi cartridges, which provides 30dB of gain. Great idea!
ebm
5,165 posts
 
Another one that will cause be to have a sleepless night!!!!
david12
1,398 posts
 
I know how important this subject is in other industries. The car industry has made some real howlers in naming cars and not considering the meaning in every main language, which I understand they all do as a matter of course now. I am not sure it matters so much in a niche market like HiFi, which like it or not, it is and getting nichier, if that is a word, which it isn't.
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