And often the passionate customer thinks all needs to be hyper priced to be very good. It is difficult to reason with passion. I have heard system sounding 10 times better while costing ten times less than other hyped systems.
One other thing is that audio reviews get everyone confused, and are not much help in the end. Everything they review tends to be good or very good. Never seen a review say "this is crap". They go about their little literature, using repetitive audio terms, with some humor, comparisons have no real common base and industry approved way of rating, and they all end up by "recommended" or "highly recommended".
If one is to make up a good system, he better be able to assess for himself and/or hear it first. Hearing and tasting sound is another education, and you can get very high without hyper stuff.