Yes no doubt tubes are unique to sell in that the difference between a great tube worth a lot and an average or poor one worth not much in terms of noise and wear, performance etc. can be hard to discern and bank on in advance, so trust is more important than ever IMHO. Money back satisfaction guarantees are probably of value to achieve best possible sale price.
I currently only trust tubes from ARC for my ARC pre-amp enough to justify paying a higher price than I might elsewhere. Especially when it comes to noise levels for use in prime slot in the phono section. That’s one of six tubes. The other 5 slots are way more forgiving. So no doubt "certifiable" high performance tubes in good condition when needed can carry a premium but most are more commodity items still to many.
I currently only trust tubes from ARC for my ARC pre-amp enough to justify paying a higher price than I might elsewhere. Especially when it comes to noise levels for use in prime slot in the phono section. That’s one of six tubes. The other 5 slots are way more forgiving. So no doubt "certifiable" high performance tubes in good condition when needed can carry a premium but most are more commodity items still to many.

