VPI Industries reveals Shinola x VPI table.

pryso - The company did not use that phrase, but people did. The original form, as I understand it, often included the reference to shoes, put got shortened over time. It was definitely a put-down, not a marketing campaign.

google dumps bunch of adds that bring onto non existing page or wrong URL such as this one
https://www.shinola.com/audio.htmlshinola.com?gclid=COLam4zsy9ACFYtLDQodtL8LnA

Check out Michael Fremer's walk through of Shinola Runwell.

http://www.analogplanet.com/content/shinola-launches-new-runwell-turntable#I7yRcR33XhAtVgVD.97