Yes it's a SCAM. Level 1 cables, ok why not if they look pretty and measure well. The other levels, or "upgrades", no one on earth has been able to demonstrate improved electrical characteristics and better sonics.
At the price point, it is not only a scam but is also a tacky way to make money and nothing to be proud of. Cable makers sell false solutions to problems that do not even exist in the audio world. While they are laughing their way to the bank, I could not live with myself selling lies.
At the price point, it is not only a scam but is also a tacky way to make money and nothing to be proud of. Cable makers sell false solutions to problems that do not even exist in the audio world. While they are laughing their way to the bank, I could not live with myself selling lies.

