WHAT'S UP WITH MARANTZ?


Just discovered that Marantz only offers black colored equipment in the US. (North America)
What happened to the classic champagne color?

Was going to buy the new reference 10 SACD player.   For apx $7K you would think that they would offer more options than black!

No sale.
honeybee2012
A lot of research goes into what’s best for which market. Different colors denote different tastes, outlooks and preferences. Unfortuantely, black is considered a bad-ass color associated with aggressiveness, dominance, soldiery, stealthiness, ninjas and the like. Champagne denotes civility, sophistication, artiness, elegance and what have you.

Interesting research. I see black as stealth-like. I prefer it for it's ability to not call attention to itself like silver and gold do. When people have come into my listening room, they are always drawn to any silver, gold  or champagne color components first. No one ever asks about a black component.

That is why I prefer black. I prefer the equipment NOT to call attention to itself. I certainly do not consider it "bad-ass". Maybe in a car though.

Cheers,
John
I live in Tucson AZ.  Can't have a black car here.  We go for 90 or so days in a row at 100 F.    It is not unusual to get a good stretch at 110F.   
100% agree. I was going to get one to go with my champagne Accuphase. Looks like I'm looking for a used Accuphase now. Black gear is 20th century. I'm not sure what kind of information Marantz gathered to think the majority of the U.S. wants blacks gear.
@donjr   If you read above, Audio Advisor DOES have the SA10 in Champagne Gold.