Looking to upgrade from a Clearaudio Ambient (garrard 301 vs technics sp10?)

I would never discourage anyone from upgrading equipment but if your current sound is a bit clinical as you say, it might not have as much to do with the turntable as it might be related to your choice of cartridge, phono preamp or amplifier.  For me, tube amps have always sounded best.  I prefer a cartridge that is very revealing and detailed and speakers that allow me to hear that detail.  Most solid state amps I have tried have not pleased me the way that tubes have.  
If you do choose to upgrade your TT you might also want to consider a cartridge that is warmer in sound.  Also consider speaker cables that offer a smoother presentation.  I use solid core silver wires that can sound bright in some combinations.  I prefer bright but some might say the sound is fatiguing.  Just depends on your preference.  

You should try an EMT or Benz Micro cartridge. That might be the change you are looking for in terms of a less clinical sound.

I would ask if you have a digital source and if you have the same issue with the sound quality with that source? I am guessing not but thought I would ask.

If you are certain the issue is with the TT or cartridge I would also suggest any of the Benz Wood Body cartridges. They work very well on the Morch arms. I used a Benz Ruby on a DP6 for years. You have a great table but if you want to upgrade the table I would look at the Clearaudio Ovation. To me, it's the sweet spot TT in the Clearaudio line and does not sound clinical at all. But I would look at the cartridge first.

Good Luck!

Thanks for the quick reply, guys!

 I have an opportunity to buy a Bauer Audio DPS turntable with a Schroeder arm for ~ 5000K. 

What do you guys think?