The conclusion of the article on Cable Snake Oil that the OP linked is fatally flawed.
to whit,
”Conclusion
Some claim all cables sound the same. Some claim two cables with the same R will sound the same. Cable manufacturers make all kinds of wild claims, provide no engineering insight as to problems solved and charge ever increasing prices for something that may not be any better than, or even different from, what the customer is currently using as cables interact with the system! Caveat emptor.”
>>>>>It’s strictly an old pseudo skeptic argument to claim “cable manufacturers make all kinds of wild claims.” Especially when no examples of such wild claims are presented by thecpseudo skeptic. And it’s that same case to claim cable manufacturers provide no engineering insight. That’s patently absurd. Obviously they do. Besides there are no (rpt no) laws against making ANY claims, wild or not. The World’s Best Coffee is an example. One man’s wild claim is another man’s reasonable claim. In a hobby such as audio it’s not at all unusual to run into REALLY WILD CLAIMS. Haven’t you been paying attention? I mean the fuses, the graphene, the Quantum Chips, the tiny little singing bowls, the Rainbow Foil. Hel-loo!
Lastly, the conclusion actually offers no conclusions. Just a lot of huffing and puffing.
Well, that pretty much sums up the 40 year old cable debate in a nutshell. Here’s some advice for anyone with such extreme angst and heartburn - get Better Business Bureau or Consumer Report on the case and see how far you get.