Oppo to cease production -- Announced yesterday...


Sad day for those of us who loved Oppo for their high quality products that supported SACD, DVD-Audio, as well as Blu-ray and UHD Blu-ray formats.  Oppo has also been loved for its industry leading level of customer support.  Oh, well, at least my DV-980H, BDP-83, and UDP-203 are all still going strong!

https://www.oppodigital.com/
mtrot

First off, from what I can see the way Oppo did this seems very classy. MGA and RoomTune wish them all the best. Long before Oppo was born Jim Bookhard and myself started making the statement "High End Audio, as we know it, is done"(mid 90's). To us, the writing was so clearly on the wall it was hard to miss. However High End Audio kept being able to give the appearance of superiority for the following some few years.

What was clear to us was that the younger generation was never going to buy into the over the top expensive products, when products for a fraction of the cost sounded better. Sure some people would remain loyalist to the High End Reviewers to the very end, or till their bank accounts ran dry, but there was more. Fact is what we knew as Mid-Fi or even low end caught up to High End in the sound department. High End Audio was so busy creating the next best over built and complicated product they didn't even care that their days were numbered. Most of them (designers and rags) still can't quite believe the new school has out done the old school. But, as time goes on the High End Audio is looking like the horse driven buggy vs the car. Technology slows down for no one.

I'm not even talking about ear buds, smart phones and cans. I still believe the room rules and is the ultimate playground for serious listening. Put In-Tune the listening room is the final frontier, at least for this next level of audiophile. Using rooms as listening/living rooms may not cut it, but dedicated listening rooms are and will remain the cats meow. The daze of putting a very expensive High End Audio system in a room setup horrible and only being able to play "audiophile" recordings never was going to go anywhere and started loosing ground as soon as the listening buddy factor started. That world was never going to make it past the audio club ABA blind fold testing night. A group of geeky freaky old plug & play farts doesn't make a dent any more than poker night with the boys. Fun yet not relevant to the serious listener.

How much longer will it take is the question. One answer to this is found on TuneLand where we took a $29.00 CDP and $100.00 receiver and beat up on some over $40,000.00 systems without breaking a sweat, proving it wasn't about the bucks, but the method. The other answer will be found with some of the younger music lovers teaching the oldie but goodie folks about new listening. Either way don't look for the survival of the over built, over complicated and over priced to make it much longer, except for a few strong willed believers of the original High End Audio boat anchor club.

michael green

www.michaelgreenaudio.net

As long as there are RICH people to buy those Soulution amps, Tech Das TT's and Wilson Chronosonic speakers - HIGH END will NEVER die!!!
Its true does not cost much for good portable  sound these days.  A decent smartphone and a pair of $99 Grado headphones will be all most ever need.  Add a good quality amp/DAC and you are really in business.  Lots of tough competition for Oppo there.  Plus streaming is gradually putting all forms of disc players to rest.  So there you go.
Based on Michael Green's post it would seem Oppo should be blowing and going, unless the point is that $1,300 for a UDP--All everything is High End Audio. I've listened to a lot of audio equipment and set ups, inexpensive and expensive. I haven't experienced $129 worth of equipment beating the living daylights out of $40,000 worth of equipment. 
I get the feeling Oppo isn't quitting because it's unprofitable, they just want to focus on other areas. Kyocera did this in the 90's. As far as the high-end's future, I think it's secure. I've been active in audio since the late eighties. Been reading the magazines religiously and have never seen so many new equipment providers I've never heard of. As long as there's a buck to be made, companies will spring up to make it. Yes, equipment costs used to seem more reasonable. A Bryston 4B used to sell for $1000 in the beginning. Now they're in the $6000 range. That $1000 adjusted for inflation is now $4500 (roughly). A 4B still costs a bit more but it's a much better amp.
What's puzzling is why Oppo didn't sell the business to someone else (unless they're planning to after everyone scrambles to buy current inventory which will boost sales figures). We'll see...