There are a number of factors. It is in the best interest of manufacturers and the industry in general if people think technology is improving a lot. Otherwise why upgrade?
I think in the cases where companies are coming out with new super-expensive models frequently, and the newer ones are much better than the older ones, it's a sign that they aren't actually very good speaker designers. I'm speculating but I've gotten the distinct impression that some of these companies were started by people with some expertise in some aspects of manufacturing and that allowed them to make speakers that were better in some ways. On the other hand, they probably weren't particularly well-rounded designers. That means they may be legitimately getting much better in a short period of time. Maybe they're learning how to design crossovers, maybe they're learning what is actually important rather than just focusing on what they already know. I don't know but I certainly have no interest in these companies when there are legitimate expert designers out there creating great products for far less money.
I think in the cases where companies are coming out with new super-expensive models frequently, and the newer ones are much better than the older ones, it's a sign that they aren't actually very good speaker designers. I'm speculating but I've gotten the distinct impression that some of these companies were started by people with some expertise in some aspects of manufacturing and that allowed them to make speakers that were better in some ways. On the other hand, they probably weren't particularly well-rounded designers. That means they may be legitimately getting much better in a short period of time. Maybe they're learning how to design crossovers, maybe they're learning what is actually important rather than just focusing on what they already know. I don't know but I certainly have no interest in these companies when there are legitimate expert designers out there creating great products for far less money.