My reaction is at least that is something that should have an audible effect if intended. There are other vendors that use unusually resonant cabinets (as opposed to attempting to make them as inert as possible or the tuning adjustable by the user). Harbeth is an example I believe. Tonian is another I recall. All cabinets affect the sound that is emitted so it is probably accurate to say that each is tuned a certain way, either by design or accident.
So the concept at least makes sense and is something fairly unique and different. That passes test 1. Next from the vendor’s perspective would be the realization of the concept ie how the speaker is designed constructed and actually sounds, if one were interested enough to want an audition.
I am not quite sold in terms of the value of the concept to me personally or shelling out the dollars but that’s OK. I do not shell out any dollars for most things talked about here, whether great, mediocre, or total nonsense. Only so many dollars to shell out. Everyone chooses what matters most to them and spends accordingly.
I gave the website a quick once over and I did not find it particularly informative though the unified focus on "tuning" is unique. Needs some work IMHO.
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