what does everybody think about 120hz and lcd's


I just bought a new samsung 52" lcd with 120hz processing and impressed with the picture. I was wondering what other people thought of them?
doggg
01-28-09: Danmyers
120 Hz is old hat. Now it's 240!

Maybe so, but I only found a couple of TV's that were 120 Hz in 37" when I bought a month ago.
Thanks everyone for the feedback.
240hz, really? What manufacturers are currently making those? That must really look cool!
120hz is terrific. I have an XBR4 and it utilizes 120hz and I really prefer it to my XBR2 which was only 60hz. I guess the XBR7 has 240Hz available. I don't know what kind of improvement over 120hz 240hz is. Maybe just a gimmick. It's so hard to keep up with new technology these days. I could go broke trying to keep up. Now, I'm looking at getting a universal Blu Ray player (DVD-A1UDCI) when Denon releases it. There goes another 4k. What's next?