DVD Sales Plummet.....Blu Ray not enuf to make up


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The article below is copied from a Yahoo tech article.

http://tech.yahoo.com/blogs/null/123584

DVD sales plummet, Blu-ray unable to save the day

The numbers for 2008 are in and they don't look good: DVD sales are now showing the first signs that they're about to go into free-fall, just like sales of CDs did a few years ago.

For the second year running, DVD sales have slipped. After hitting a high of $24.1 billion in 2006, the total sales volume his $21.6 billion in 2008, a total decline of about 10 percent off the 2006 high.

DVD's purported savior -- Blu-ray -- has been unable to rise to the rescue so far. Blu-ray (and leftover HD DVD) disc sales hit just $750 million last year, which doesn't nearly make up for the loss in sales of DVD media. Since Blu-ray discs are more expensive than DVDs, the overall unit sales decline is even more worrisome for Hollywood -- and some studios are seeing income plummet accordingly. For example, Fox operating income dropped 72 percent last year after seeing DVD sales fall just 15 percent.

Hits aren't going to save the day, either: Warner Bros. had the #1 selling DVD of 2008, The Dark Knight, but saw overall DVD sales drop 24 percent nonetheless. Disney -- running out of "classics from the vault" to reissue -- had a whopping 33 percent drop in DVD sales last year.

Naturally, the recession is being targeted as the culprit for all the bad news, but pundits say other factors are at play. One big issue? Former Fox and Disney executive Bill Mechanic says that the introduction of Blu-ray media has led studios to radically cut prices on their older DVDs as they attempt to position Blu-ray as a superior good. That plan may have backfired, instead driving consumers to snap up cheap DVDs instead. Says Mechanic, "It’s devalued the libraries. If you can buy Titanic for $4.99 versus $19.99 for a new, but lesser, movie on Blu-ray, consumers will say, 'Well, wait a minute…'"

To be sure, Blu-ray is growing -- up 250 percent since 2007 -- but it still represents less than 3.5 percent of the overall market. Analysts now wonder whether Blu-ray will be able to pick up steam fast enough -- or if the future has already been handed over to online downloading and streaming alternatives. With companies like Netflix rushing into streaming as quickly as possible, that certainly seems like a strong possibility.
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mitch4t
first of all, disney isn't running out of anything..literally still have thousands of properties never released to dvd or e-commerce. same for the other major studios....is there a slowdown? sure, but America is hurting right now, and entertainment dollars are thin....even digital delivery of music is slowing. welcome to a world with less abundance.
Personally I think Blu-Ray is overrated. Certainly it is superior to DVD. But a DVD on an inexpensive, coupled/isolated OPPO with good cables into a 1080p LCD and fed into a two-channel system is pretty damned impressive with excellent sound. And, in this economy I can't personally justify the cost of a Blu-Ray disk when I can pick up 3-4 lightly used DVDs at my local pawnshop or estate/garage sale for about $10. And, there's a lot available. Especially is you haven't seen everything or just want to get some keeper classics.
I use my cable company's "on demand" feature all the time, I'm sure it's cut into my dvd buying. It's the best thing about my cable, actually.

I mean... how many dvds do you ACTUALLY want/need to own? I would say that 90% of the dvds I've bought I'll never watch again and should have just rented, it's just that netfli* killed all the dvd rental places around here and we don't have an account with said mail-order outfit.

The movie houses should probably thank Netfli* for a few years of inflated sales...
It's only a matter of time before Blu Ray dominates.
As Blu Ray players become cheaper and cheaper, Blu Ray disc sales will pick up.

The problem is that studios want to milk DVD sales as much as possible. They do make a ton of money off of DVD sales. And shifting to Blu Ray too soon will limit their profit potential of DVDs.

DVDs were really a stop gap when they were introduced in the late 1990's. The High Definition standard was already developed and 1080i existed (although it required amazingly expensive upsamplers to get there). The problem was that there was no disc technology that could hold or read the bandwidth that HD needed. In 2000, scientist finally isolated the violet laser beam and were able to use it to read really small pits of information on disks; thus, began the evolution of HD disks (HD DVD and Blu Ray).

I have a great OPPO player that upsamples to 1080P and I have a Sony PS3 hooked up to a 42" Samsung LCD HDTV. Hands down the PS3 with a Blu Ray disk is way better. Upsampling video makes it look too soft.

I do not think America is ready to not own there media. Especially since Home Theater has exploded. Since the VHS and Betamax days, we have always been able to own our movies. It is going to be difficult for the movie industry to get us to convert to that way of thinking (especially with the prevalence of TIVO). Interestingly, I have read that this is the way movie houses want us to go. They want the pay each time you play. They want to be able to control their product absolutely. I am not sure however they will make more money in the long run if they stopped selling media outright. They have gotten so addicted to the income from this, they will have a difficult time adjusting. Especially considering all the digital recorders out there. People will just order the digital broadcast of a movie and then tape it with a DVR. Hard drive space will be so cheap, that people will have huge movie collections all on hard drives.

Keith