why do people feel the need to buy expensive cable

There are more than two companies that offer real world improvement and technology. Come on Dave B. Clarity Cable guy was a nasa engineer. Other cables offer improvement real world when properly matched. 

True, although performance doesn’t necessarily track as their price increases.  Fundamentally, I also have experienced far less differences in cable designs that basically just try to dress up the wires with some sort of pseudo techno babble that results in marginal performance changes.  For my money and to my ears, those manufacturers who actually do something that essentially addresses the real world problems faced by an audio signal produce drastically better results.

Not even good old honest techno babble.

Looked up Clarity Cable...hmmm.  Ma and Pa Kettle use Golden Ears.  Nice!  Love the lack of detail as well.  Little weird actually, kinda creepy in a way.  No NASA mentioned, but that wouldn’t necessarily equate with good sound anyway.  Makes Signal Cable look uber high end!

Yeah but he was imdo my research as well. Doug Schroeder can use any Cable he wants and those are his reference. Not cheap but not Uber expensive. I use them and I’m very happy. I’m not a fan of Mit of transparent. I’ve had those and I like these better