The "how many reviews it got" rule

I’m glad that someone understands what Michael Fremer says. Of course no one understands what he means. But that’s a different story about the self-appointed savior of analog.

Elizabeth, $7k for a digital player ? No way. Couple of days ago I saw used Gryphon for $2600, that's reasonable and it will probably outperform just about any single box player.

Way inna, way. LOL! I had a chance to use it at home for a week. The quality of the playback, particularly using the SACD player as a DAC, (with my five disc changers via Toslink) made me decide that it was the one for me. I never use the actual disc spinner in the Marantz SA-10, I just use it as a DAC. The difference between the SA-10 and all other pos converters is the treble.Being a treble fanatic.. I had to have what it offered.                      
Your thinking go cheaper? Not my problem.

Well, who am I to argue ?

I to Fall for the same basis principles of marketing. Reading about audio stuff and discovering music, new equipment , people that write nice stories, etc etc. This gets me entiusiast about something that I also like to discover. It is to me a valuable  and fun part of the hobby. 

Frequently it sends me in a direction tot explore. If there are more reviews the feeling grows and changes are that that product got reviewed by me.  
If there is a chance or most of the time a need to buy. (Replacement , upgrade, bored) 

But I never buy something that has not been heared by myself in my room and system. Many reviews despite.

“Online” buying on a basis of a lot of reviews is not for me. 

Noting so subjective as “audio”.