The nightmare of the cartridge buyer...


I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!

Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.

Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.

Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.


Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....

About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.

At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.

Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).

Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)

Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).

Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??

I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite  cartridge acquisition an equal nightmare, or was it something else?






128x128daveyf
daveyf,

Dude, you just HAVE to be a millennial.  Good luck dealing with the real world!

@daveyf i really don’t understand what your problem is. At this level one would presume you have a good understanding of a) the house sound of different cartridge vendors and b) your own preferences and c) the technical compatibility of your arm.

Reviews and trusted commentators on boards such as these can them let you narrow down to a cartridge family that suits your needs. Only them do you engage the dealer and the conversation should all be about entering at the appropriate level and having good trade up options within the family. Dealers won’t give unbiased advice on comparisons but why would you expect them to? Shows likewise are pretty useless given all the variables in play. Oddly one thing a show can tell you is something about manufacturing tolerances if you closely inspect how the carts are installed (especially azimuth) However, once you’ve settled on a family then developing a close relationship with a dealer or, where appropriate, the importer will pay dividends. If you’re really not sure what you want then either purchase the base models to mess around with, or experiment with used examples until you find the family sound you like.

In my experience I moved from a used Lyra to an Atlas and then an AirTight PC1 as I was looking at the time for something with more body. As my tonearms got better I heard more of the coloration in the AirTight sound and then made a move to Acoustical Systems Palladian based on on line comments from posters whom I trust and have steered me well in the past. I bought this direct from the US distributor without even having seen or heard it but found its sound matched the online comments and reviews to a tee. An advantage of the AS line is that the EU prices equal the US so you don’t need to feel hard done by 🤨

So overall there is no simple answer, cartridge buying is basically a money pit in which the first time you play the cartridge 50% of its value evaporates. If that bothers you then don’t play the game.
Firstly, please don’t think I am looking for advice in this thread. I know exactly what I’m doing in this hobby... you get that way after about forty years in it. 
What the point of my OP was... and is.: is that I think it is about time someone disclosed the various issues and other problems associated with acquiring a top flite cartridge in the US. 
OTOH, since many of you seem to have no problem with being completely ripped off in this endeavor, please disregard my thread.
@br3098 i believe it’s old farts like u who give millennials their ammunition.
something to maybe think about....