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The nightmare of the cartridge buyer...

I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!

Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.

Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.

Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.


Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....

About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.

At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.

Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).

Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)

Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).

Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??

I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite  cartridge acquisition an equal nightmare, or was it something else?






128x128daveyf
daveyf's avatar
daveyf OP
1,174 posts
 
@lewm last time I looked, one isn’t asked to spend thousands of dollars at a restaurant. Therefore, your analogy falls down.

Does it make sense for a dealer to lend very expensive cartridges for audition. Yes and No. The dealer who ended up with my business did exactly that...he let me try the cartridge with a short turn around and a full return policy if I didn’t like it. Essentially this sealed the deal for me..and allowed him to make the sale.
Does it make sense to do this...it doesn’t if people are going to take advantage of that option, it sure does if the dealer can sell the returned cartridge as a demo unit or is willing to take the risk, knowing how serious the customer is,...some will, most won’t.
Personally, I think something like what tangramca’s suggestion makes good sense. Otherwise, someone has to take the risk, and why should it always be the consumer?
schubert
4,867 posts
 
All I know is German firms often refer to US as "sucker" market .
larryi
1,972 posts
 
Indeed we are a sucker market, I know this from having bought a luxury German vehicle.
chakster's avatar
chakster
2,482 posts
 
@daveyf

Then why don’t you try wonderful japanese Miyajima cross ring cartridges offered on trial from Robyn Wyatt in USA ? Personally i don’t know of any other company who can give a customer such amazing opportunity.

I hardly imagine a dealer who will give anyone a brand new Koetsu just for audition to end up with used Koetsu and lose money on it, just because a customer didn’t like the sound and returned it. Once a cartridge has been opened, mounted and used the price drop is at least 30% off. Do you think you’re special for the dealer just because you can buy (or return) one expensive cartridge ?

Normally audition can be done at the listening room at the dealers place only. I believe any dealer can mount a cartridge for demonstration at his place, but this is one cartridge for all.

P.S. I think @lewm is right.
No one will oped a sealed boottle of $1000-5000 wine just to let you try a glass and refuse a deal. Why do you think you can do so with a brand new, sealed cartridge?

I can’t imagine that you can get a bottle of $100-500 wine, to drink 30% of it and return it for full refund just because you don’t like it.

daveyf's avatar
daveyf OP
1,174 posts
 
@chakster I think you are very optimistic if you think that there are ANY dealers in the US who can demo all of the Koetsu line. Nevermind other top flite cartridges. ( or for that matter just one decent example of the line!)Most of these guys cannot even set up a cartridge , so to think they are demoing Koetsu’s isn’t happening.
Unfortunately, one of the other pet peeves that I have with this industry right now...is the ludicrous aspect of the minuscule output that most of these cartridges put out. The Mijayima line is a perfect example of this issue, their cartridges feature flea output, requiring a SUT, or placing great strain on the upstream phono stage, particularly if it is a tube phono stage, like mine.
Like i stated above, I don’t need advice on this issue, because there are a number of variables involved..and unlike many high end cartridge consumers, I am aware of them.
I hate to tell the folks here how much Total ‘BS’ was given to me by the numerous dealers and manufacturers reps that I spoke to over the last few months.

You ask if I think I am special...far from it, which apparently results in all of these same folks trying to convince me of their ‘BS’...did that tactic succeed with you?
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