The nightmare of the cartridge buyer...


I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!

Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.

Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.

Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.


Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....

About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.

At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.

Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).

Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)

Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).

Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??

I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite  cartridge acquisition an equal nightmare, or was it something else?






128x128daveyf
davey and tangramca,  You guys may agree that lending expensive cartridges for demo is, what?  A good idea?  It would be a good idea if we all were not so human.  You agree that most or many dealers would not know how to demo a cartridge properly.  What do you think is the skill level of many/most audiophiles when it comes to mounting and aligning a cartridge?  So, at best, the potential buyer's judgement would be affected by his own skill at mounting and aligning.  However, I am sure that if you are deemed to be a major purchaser, the very few remaining dealers who cater to such persons would visit your home, do the set up themselves, and then wait around for your opinion, preferably if you were also a possible buyer for other very expensive gear to complement the cartridge.  Most of us are not in that category.

What you propose is not crazy or even novel; back in the day when we actually had high end dealerships in most major or even mid-major cities, it was common to be able to audition cartridges in the store.  But theft was a major problem.  Browsers would remove the headshell from the tonearm en bloc and walk off with both the cartridge and the headshell.  And back then, an "expensive" cartridge would have cost the dealer only hundreds of dollars, as compared to the current situation with pricing.  The theft of a few Koetsu Urushi's would dampen the dealer's enthusiasm for demonstrations, in a hurry.  Alternatively, cartridges were damaged by ham-handed customers passing by.

I don't argue that the current state of affairs for persons who want to buy an expensive cartridge is ideal, but it has evolved over decades to be what it is now.  The best we can do is read reviews, listen to others' systems, and take the leap.  (Or deal with Robin Wyatt, per Chakster.  He is a great guy with an impeccable reputation, and Miyajima are excellent cartridges.)
Have a Fidelity Research MC202, in fact have two of them. There are two out there for sale. About $500-700. Makes the instruments sound real. Low output so a quiet Phono Stage is necessary. My ownership bias is so strong I'm thinking about a third, just in case.
It would nice to walk in a store that can demo some of the most expensive modern cartridges in their system, require an audition, and bring some of the best vintage cartridges with us. Listen to a $15k modern cartridge on removable headshell, then mount some of the best rare vintage gems for less than $1.5k... And then to see a dealers face when $15k cartridge will be creamed by those vintage gems designed 30 years ago.
@chakster , I’ll play along, what makes you think that the old vintage cartridge has it all over the typical $15k current cartridge?
@daveyf my personal experience, but i only compared my best vintage MM/MI/MC carts from the 70s/80s to the $5k modern LOMC i must admit, i am not crazy to buy $15k cartridges. But i’ve bought $3-5k modern High-End LOMC carts myself (all brand new), never asked for a free audition, so this is my personal experience in my home system.

I think you will cry, sorry

The only problem is that exceptional vintage MM and MC are very rare and not easy to find in NOS condition nowadays. My techniques are different than yours. I can only buy cartridges and after a years of trying many of them i can say that i don’t need even $5k carts, i think i already explained in this post earlier.

Diamond cantilevers - no problem
Hollow pipe Boron Cantilevers - no problem
The lowest effective moving tip mass - no problem
The best stylus profile ever - no problem
True Moving Coil (Air Core) - no problem
...And many more unique features not available today anymore.
(all pictures made by me)

This is all invented in the 70s and improved in the 80s to the maximum level in my opinion. All these and many more for under $1.5k in NOS condition. Do we need a $15k cartridge? No i don’t. Do i need to deal with distributor? No i don’t.

Koetsu ? No thanks. Fidelity-Research FR-7fz all the way

Good luck with your search.