I understand the pain of buying at full price and do my buying used for the most part I have purchased some great cartridges such as Benz Lp, Van den hul Frog, and recently a Audio Technica Art 9 I paid between 700 and 1200 and they sound and play great. There is definitely a risk in doing it this way and you can’t audition them but Resale is always an option if you don’t like the sound on your rig
The nightmare of the cartridge buyer...
I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!
Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.
Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.
Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.
Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....
About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.
At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.
Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).
Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)
Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).
Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??
I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite cartridge acquisition an equal nightmare, or was it something else?
Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.
Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.
Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.
Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....
About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.
At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.
Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).
Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)
Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).
Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??
I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite cartridge acquisition an equal nightmare, or was it something else?
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- 319 posts total
Offering something for sale and finding people who are willing to pay the price is not a "rip off." It is capitalism at its finest. It doesn't matter that the cost of materials is much lower than the selling price or the mark up is very high, everyone has the option to buy it or not. If you think it is a reasonable price, you can afford it, and you want it, then buy it. If you don't fit any of those categories then move on and quit whining about it. Something (anything) is worth exactly what someone is willing to pay for it. Pissing and moaning about the price of something you can't afford or don't see the value in is just that... pissing and moaning. Move on. Pontificating about it here or elsewhere is a waste of time. I think people who are willing to pay what I consider to be the highly inflated price of a Harley Davidson are wasting their money, but I don't think ill of the company or the dealers for how they are profiting, or think ill of the buyers who somehow feel justified in paying what they are asking. I personally feel that the price of fine jewelry is way above what it is worth so I don't buy it even though I can afford it, but I don't judge those who do buy it or sell it. And one final note to those complaining that a dealer makes a profit, which is directly related to the OP. One reason that he can't find a dealer where he can audition is that the vast majority are gone because even with what I consider to be a reasonable mark up, they couldn't make enough to keep the doors open. My little town (about 100,000 people) had multiple dealers back in the day. Now we have Best Buy. Most people (including me) abandoned the local dealer for a better deal on the web. We are the reason we have no local dealers... think about it. |
@alwynlarryv Your post made me laugh out loud! Are you certain that these folks are doing this! Seems that you are, LOL. Let's not talk about margins here....as lewm stated, well maybe we should just a little- as this is my thread... Let me state again what one of my good friends, who also happens to be a well known a'phile reveiwer/writer stated a few years ago about a lot of audio cables....the mark up there is ONLY 800%!! Which means that the rest of audio industry is trying their best to catch up asap, LMAO! |
Consider a cartridge by Hana; they are said to be outstanding and for petite cash. Hanna made by Excel Sound in Japan, this is an old OEM manufacturer, Mr.Fremer visited them and made a video, watch it here. |
- 319 posts total