Could I be a Retail Wretch?


I started a discussion here this morning to get some feedback on whether an external DAC would make an appreciable improvement over an internal processor’s DAC. During the discussion, I said that I typically visit a local audio dealer, to experience the equipment and then, comparison shop to find the best deal. The particular dealer I was referring to, emails me weekly, sends postcards monthly and catalogs quarterly. It’s always with an invitation to “see and hear the difference”. So I visit, and occasionally buy some small ticket items. But, when it comes to spending thousands on nationally available equipment, I don’t feel any obligation to limit my shopping to that one location.

When I shared my buying habits with the forum, I received responses that said using any brick and mortar stores to demo and then buying elsewhere “cuzz” it’s cheaper is just plain wrong…

I was surprised at that statement. I’m a value oriented person. I enjoy quality items. But I search for them at the best price - is that wrong? If there’s no competitive pricing or added value, why should I feel obligated?


gwbeers

@rhljazz To answer your question, you are wasting their time. What you think you should pay for any given item has nothing to do what the store needs to cover expenses and generate a profit.

If this statement is your model for a retail business, you’ll be broke in no time. If a customer has researched the specs and competitive pricing, they are the most valuable asset in you business. And it should be your business to overcome their objections and make a sale. If however, you choose to position your business in a location, with the amenities of your choice, that has an overhead so high, that it doesn’t allow you to overcome a qualified customers objections, in order to generate a profit - you have an unsustainable business model.

On the other side of the coin, how would you react if your employer informed you they just received a qualified job application for your position and that applicant is willing to do your job for way less money. So now your employer wants to know if you’re amicable to a pay cut. Nice huh?

This is a perfect analogy to the buyer seller scenario. Your boss (now the buyer of your service) has made you an offer. You (now the seller) can accept or deny it. The question is - how negotiable are you. You could hold your ground and tell them, “No deal, I drive luxury cars, wear designer clothing and my wife likes fine jewelry, I can’t pay for all that with any less than you pay me now!” Or you might consider, you’re not as young as you used to be, how long will it take to find a new job, will it be at the same rate as here, or willI be starting from the bottom again, is my 401K vested, will the new job have the same benefits??????? It’s your decision. But either way the “Buyer” controls the deal.


Mom & Pop shops, part of the golden age of the hobby. Personally if I use up someone's time I tip them. Their time is just as important as mine. I tip my waiter, I tip my taxi, why wouldn't I tip my audio salesperson. If someone treats you well they are worthy of your support. It's true, it may not be an issue of ethics. It is however an issue of class.

mg

Just don't try this in France, Michael, or you'll get a fist across your jaw.
I could also add that I don't think that dealer is under any obligations to sell you anything, he can throw you out.