If your original question was rhetorical in nature perhaps it should've been framed in such a way that it did not require answers.
And yes, if I rent a car, and decide that it is for me I will always negotiate for price, but I have a relationship with one dealer, and as long as they are in the ball park, I will give them the business, as their service is stellar.
The other part of the question is speculative, as they are always willing to sell the car at market, but no, I would not pay sticker price. Nor did I take a test drive in their vehicle I might add. And exactly what does this have to do with your retail wretchedness?

