Zu Soul Superfly

Srajen,

Apologies if wires have gotten crossed. No offence intended.

I was talking to a couple of friends about this last night and I think zu are going to need to act quickly to put this to bed.

One friend noted that they were behaving exactly like a company with excellence in production but perhaps not marketing vacillating between direct sealing dealerships. Next step will be to outsource it.

The reply I had from Gerrit at Zu didn't really enlighten me on why the price rise but, to me, it looks like either the inclusion of first class shipping as you've stated, or, a dealer cut.

Either way, some clarity is urgently required.

I should also add my voice to Fred in saying that I love the reviews. They have been highly influential. I'm still unclear though as to what 6mooons lose b the delay. It's Zu that lose rep rather than 6moons surely and an update to the preview, rather than outright pulling, would surely have been enough for most of us.

Mike

This is now basically 2X the intro price. Who knows what the price will be by the time they decide to send out review samples?

Had the same shenanigans this time last year with Zu Essence on the change over from Dealer Network to Direct Sales, that was one hell of a frustrating 3 months from placing my order with my dealer in the UK, no one knew what was happening at all levels, exacerbated with little or no communication being forthcoming from all levels.
Anyone had similar experiences?

It seems to be a common trait, direct sales - dealer network - direct sales - price increases out of no-where, makes one think twice about dealing with a company with such inconsistencies.

Although Zu speakers are spectacular in my opinion.

Based on the 35% increase in price I suspect it's a move back to dealer network. Agree such inconsistencies may impact the reputation of the company. I hope my pre-order pair which I am still waiting for isn't affected by the changes.

Mine have arrived but, in a strange twist, are sitting idle in my room waiting for an amp. Funny that. Should have some reports starting next weekend.

My gut on the price increase: I think that they are still trying to find their sweetspot in the market. I think that the buzz around the Superfly has been overwhelming and that they are building speakers as fast as they can. I would imagine that the increase in price is, in large part, designed to help them build a company that can manufacture more product when they announce a new line rather than having to stagger production cycles like they are now. My sense is that they are staying direct (in the states, at least) but want to build capacity.

I can't wait to hear these beauties.