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Are reviewers biased towards equipment they own?

In the Metronome kalista review@ 6moons, the Danish Husband and Wife review team, preferred the French player over the Linn CD12 and the Zanden 2000P. Linnman(another 6moons reviewer who owns the Zanden combo), obviously(?), prefers the his own equipment. Whaddaya think?
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dopogue
1,767 posts
 
Despite the reviewer's best efforts to be objective, the answer has to be: of course.
arkprof
182 posts
 
Are readers of audio reviews/mags biased for/against the reviews they read, especially if they own/have owned the equipment being reviewed? I can't imagine subjectivity NOT inching its way into all activities human, whether generating or receiving.
wberdan
86 posts
 
I think that anyone is biased towards the equipment they own. That's why you own it in the first place, right?

Will
tripper
223 posts
 
Let us not forget that reviewers typically are given "accomodation" pricing unlike the rest of us poor slobs. This of course further erodes credibility if it existed at all in the first place. Richard Hardesty speaks well to this. Just my .02.
audiotomb's avatar
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audiotomb
1,059 posts
 
reviewers are not only biased to what they own or are given, they also are biased when the manufacturer takes out a large page multi month ad in their magizine.
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