Speakers are priced by what the market will bear. A look at the recent pricing history of the Gallo 3.x will illustrate that (no shot at Gallo intended, it's just one good example of a popular speaker model that saw pretty steep prices increases commensurate with increased demand - rather than with increased cost of parts).
My understanding is that the rule of thumb re: "price vs cost" was that retail should be at least 400% of parts. That is, if the market won't support that level of mark-up, the belief in the business is that the speaker is likely to be a commercial failure.
Marty
My understanding is that the rule of thumb re: "price vs cost" was that retail should be at least 400% of parts. That is, if the market won't support that level of mark-up, the belief in the business is that the speaker is likely to be a commercial failure.
Marty