Opinions on Magnepans sales/marketing approach to


Is anyone else somewhat frustrated at the inability to audition the 20.7s except at a very very few locations in the country? The fly to MN to hear does not really appeal to me either because let's be real, an hour listening to decide on 14K speakers in a strange system is simply not enough and in MN they do not do a side by side with the 3.7s to allow auditioning both through same electronics any way.

I recently purchased Maggie 3.7s with the option to upgrade to 20.7s within 6 months . The 3.7s to my ear are a cut above the 3.6s when it comes to sounding like a single cohesive speaker versus the ribbon tweeter always drawing some attention to itself.

Problem is how do you tell if upgrade from 3.7 to 20.7 is worth it if the dealers do not have them on floor? The best would be to audition in you home on your equipment but at least if the dealers had both you could audition where the only variable is the speaker.

I have spoken wo Wendell about it and there is 1 dealer who Boston who will let you try and return but that is virtually an isolated approach..one which I applaud. Of course they have to really qualify the buyer but again, if you have 3.7s and want to upgrade, Magnepan and most dealers expect you to "buy on faith or reviews" which in my mind, in today's economy, is simply ridiculous. While I am sure some have bought them "blind", the argument that the 20.1s were better than the 3.6s so imagine how much better the 20.7s are the the 3.7s will not make me pull the trigger.

Long winded way of asking about others experience and opinion of how Magnepan and dealers are handling the 20.7s

MikeH
mn2hifi
I agree, the business model going forward on $10K and up speakers will be buy on the review. Dealers have little incentive to stock demo's on those price points as auditioning them is so subjective. Only in hearing in the listeners environment will work for many. Also, a dealer stocking problem exists as few manufacturers will 'floor plan' the units for more then 30 days. Even with the dealer getting list price, it will be hard to make money on the carrying cost of the demo and inventory.
Mangnepan has a solid customer base and more sales than they can build.
Magnepan was really smart NOT to expand the company when they started getting backorders.
Way too many companies just get too big, then collapse. i am glad magnepan is smart enough to not fall for that.
As it is, they do not need to do anything at all.
The sales of magnepans are still backordered and brisk.
So if you do not want some. no problem as far as i can see.

I just bought 3.6s new a year before the 3.7 came out.
I might at some point buy 20.7s..
But I am certain Wendell is not worried.
Magnepan has a really unique nitch in the audio world.
Elizabeth, You may be right about keeping the company the size it is, I guess, we will see. The 3.7s were my 4th set of Maggies I have purchased and I for one will not buy the 20.7s without audition. I am fairly sure I would buy them IF I could hear them 1st and cannot imagine I am alone.

Having said theat there are only 2-3 dealers in country with 20.7s on floor where as almost every dealership had 20.1s to audition. From my recent conversation with Wendell I do believe he realizes he has a challenge and flying folks to White Bear Lake isn't going to work too well. The back order ststus will subside as all the "early adopters buying the latest and greatest with no audition" comes to an end

I also have to ask how can you have a "statement speaker" when no one can hear it?
In a way, I think that the comments posted above apply to much of hi-end equipment purchasing experiences.

When I was a kid, a buddy and I used to hang out at a local super high-end retailer to listen to the latest and greatest gear coming out. Being just kids, most of the time we just listened and gawked because we didn't have the dough to buy.

Today, there aren't that many high end retailers around and certainly the breadth of equipment selections no where approaches the many fine brands on the market. And as I have said on other threads, I am uncomfortable hanging out at the few brick and mortar shops still around unless I am ready to make a purchase. I think it is inconsiderate to take up a saleperson 's time unless I am a serious buyer.

So what is one to do?? We're kinda stuck with relying on reviews and comments from other A'gon members. Also, a lot of my gear is made by old line companies who have excellent reputations like ARC and VPI.

Welcome to the modern web based IT economy.

Just my opinion.
Wendell will need to soon move on with an estate plan. That will trigger being acquired by one of the mega buck hedge funds. ARC was the latest to need an 'estate' bailout. Small companies no matter how profitable they are, need liquidity so they can fund the owner's retirement and pass on the wealth created to the heirs. The trade off for customers is that production will need to grow and marketing vastly expanded. Distribution of the product will need to increase. I would not be surprised to see Maggies at Best Buys hi end business.