Why Don't More People Love Audio?


Can anyone explain why high end audio seems to be forever stuck as a cottage industry? Why do my rich friends who absolutely have to have the BEST of everything and wouldn't be caught dead without expensive clothes, watch, car, home, furniture etc. settle for cheap mass produced components stuck away in a closet somewhere? I can hardly afford to go out to dinner, but I wouldn't dream of spending any less on audio or music.
tuckermorleyfca6
People used to being hyper-stimulated don't like to sit in front of a stereo and just listen to music. I've had the same experience others have described- friends come over and listen to two songs on my system and say "Wow, I've never heard music like that" as they get up and walk away! I've never had anybody pulled into the experience and want to play more music.

Sedond is right, people "want to watch" because it (HT) adds another sense (to be stimulated) to the mix. This is what I meant further up the board when I said in today's social environment, listening to music (and nothing else) seems almost quaint. We've seen it even in pro sports. The drama of the competition alone isn't enough anymore, look at the Olympic coverage. Baseball and even football has to be boosted with all sorts of other bells and whistles- fireworks, Diamond Vision, cheerleaders/dancers, prizes/contests. And while the XFL may not make it, I can assure you the "model" will be copied and perfected. The execution was the problem, not the premise.

Frankly, in this environment, I'm surprised high end has as many product choices available as it does. But the original question was why is HE relegated to cottage industry status? My answer would be that it is dominated by individuals that are passionate about their business. This small group of talented people are the antithesis of the large corporation. They are making decisions because it's the right thing to do, or to pursue a personal objective etc., cost be damned.

These companies go out of business frequently as a result too. But if they are successful, inevitably the passion of the founder can never be matched or shared as a company grows. So if it prospers, it will eventually get to the size where the inevitable buisness trade-offs start shaping the decions ("Wouldn't we make more profit if we came out with a mid-fi line and doubled our sales potential?" or "Shoudln't we aim closer to the middle of the segment?". I've personally sat in hundreds of these meetings. The bigger the company, the more generic the products become because you can't be a big niche company. The product development costs are prohibitive. So big companies must always aim for a broad market segment. Smart ones still find a way to differentiate their products, but they will never be thrive living off just HE profits.

So high end will always remain a cottage industry and banruptcy and mergers will be common; not only because of the small market, but because of the nature of the people and the type of company required to create it.

There is one notable exception to the rule that audio gear is not status-related enough to attract the interest of non-audiophiles. B&O. Some people absolutely covet the stuff and I am sure none of them have ever heard a truly good Hi-Fi system. Or is it that most B&O showrooms don't have proper listening room to expose its flaws? A wise choice on B&O's part - because the stuff sounds incredibly mediocre for the price.
I agree that MOST music out there is pure pap with no worthwile musical content - but, anyone eager for creative inspired music can find it in abundance, and in many genres-you just have to look for it. If you can get CBC FM radio from Canada you will find an unlimited resource of well selected music with no prejudice - except that commercial music is ALL filtered out. check out cbc.ca and all of its radioshow playlists with ratings and recommendations that will keep you busy for a long, long time.
I think that most people are not experienced listeners.Whatever system they have is good enough for them.The high quality listening experience forces one to do two things,sit still for a time and appreciate what you are hearing, and spending more money than you may want to.
For me,high end listening is another way to "smell the roses".
johnny7
I feel that there are a lot of people who can afford excellent audio systems and would be very interested in them if they knew that they existed. The people in this country on the whole have little if any exposure to great audio compared with other countries that I have existed. In some parts of the world a great system is as much a status symbol as an exotic car is here(this is in response to the threads asking why people by Ferraris but not exotic audio....because they know that Ferraris exist!). I am sure that if there was a larger exposure true high-end audio be it an the form of $2K systems or $200K systems and a quick explanation of such things as staging and imaging, more people would buy into the hobby. I have had plenty of friends come over and listen to my reference rig that had not heard a real system before, most of them leave thinking that I am not the crazy person that they thought I was and as for tips on putting together a reasonable system. This hobby isn't just for us rapid electronic nuts but anyone that can enjoy music and appriciate better playback quality.